Every now and then, Mommy and Daddy need a drink. Their kids may not know exactly what’s in that drink, but they get the concept: we all need a little time-out on occasion. So you can’t blame orange juice brand Tropicana for crafting ads aimed at their target market – stressed-out parents – and encouraging them to use their product to whip up mimosas on the down-low.
“Parents, you’re juggling it all! Find the ultimate moment of brightness for yourself – wherever and whenever – with a Tropicana mimosa, of course! #TakeAMimoment to help make your mornings a little brighter,” stated the (now-removed) ad, which featured clips of secret fridges filled with orange, OJ, and Champagne stashed in a closet, the bathroom, and the garage.
@sharonlouiselop Parents, you’re juggling it all! Find the ultimate moment of brightness for yourself – wherever and whenever – with a Tropicana mimosa, of course! #TakeAMimoment to help make your mornings a little brighter. #Tropicana
— Tropicana (@Tropicana) December 9, 2020
You gotta admit, #TakeAMimoment is a pretty good pun. But teetotalers of the internet lost their shit over the implication that Mom and Dad should drink on the sly.
“The @Tropicana #TakeAMimoment campaign: Women lying to their families, sneaking off to consume alcohol hidden in secret compartments. Slamming a mimosa in the laundry room isn’t cute and it’s not ‘treating yourself.’ That’s 1950s ‘mother’s little helper’ bulls—,” one Twitter user said.
The company apparently received enough backlash, much of it from sobriety groups, that the entire campaign – which was going to include celebs like Molly Sims, Gabrielle Union and Jerry O’Connell – was shelved. The company also released a ridiculously long apology.
— Tropicana (@Tropicana) December 16, 2020
And yet, most of the remaining tweets on the internet indicate that parents are more than willing to take Tropicana up on its imbibe-able stress-relieving technique.
As a responsible parent and drinker I love this campaign.
— Woodtronic (@woodtronic) December 18, 2020
I mean who doesn’t drink when doing laundry and taking baths?
— Nonessential Worker (@noemi_figs) December 19, 2020
Love the ad! No apologies needed for anyone.
If people can’t handle own drinking and are easily offended, then they should keep their asses offline.
— iamrobronquillo (@iamrobronquillo) December 19, 2020
There was nothing wrong with this add at all, just nothing but a bunch of cry baby parents out there!
— Courtney McKay (@Priceless1983) December 18, 2020
In other words: you do you, Tropicana. And if you happen to be a parent who needs a little pick-me-up to get going in the morning, by all means, cheers! Just don’t let your kids steal a sip.
Cover Photo: Twitter
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