Eat All The Nutella All The Time At The New Nutella Café in NYC

Photo: Alice Day / EyeEm (Getty Images)

Nutella is one of those things that everyone loves (well, everyone except Chrissy Teigen). Any mention of that familiar tub of chocolate-flavored goo and the internet goes nuts. (No pun intended.) It’s the perfect accompaniment for bananas, toast, crepes, or in heaping hazelnut spoonfuls after a bad breakup.

KFC Wakes Up: The Chain Is Finally Pairing Its Chicken With Waffles

But is that affinity enough to warrant an entire restaurant? The popular chocolatier Ferrero, who also brought us the beloved gold-wrapped balls bursting with chocolate and hazelnut, certainly thinks so. Since chocolate and hazelnut are kind of their thing, who are we to judge?

https://www.instagram.com/p/BqKY3oAgWU2/?utm_source=ig_web_copy_link

They successfully launched this concept in Chicago back in May of 2017, and on Nov. 14, a sprawling 2,200-square-foot café and coffee bar near Union Square officially opened its doors in New York City.

The Big Apple is no stranger to single concept eateries with a string of gimmicky pop-ups like the Kellogg’s Cereal Bar and Cheetos Restaurant. Burger guru Alvin Cailan even brought Bob’s Burgers to life at Chef’s Counter in SoHo with his week-long homage to some of the TV show’s most inventive creations. But betting on burgers is always a good idea. Will the masses flock for Ferrero, too?

https://www.instagram.com/p/Bqnbc-6FN9x/?utm_source=ig_share_sheet&igshid=1s1tcw2kxjc0

If opening day was any indication, with over 100 people lined up to get their hands on Nutella-inspired goodies, the café is off to a promising start.

Sticky Shipping: You Can Now Get Cinnabon Shipped To Your Door Overnight

Some of the menu items include a gelato brioche, consisting of two caramelized brioche buns piled high with a generous helping of their Nutella Gelato; a panzanella fruit salad with cubed pieces of pound cake and mixed berries, drizzled with Nutella; and grilled banana bread topped with sliced bananas and toasted hazelnuts. The café also boasts specialty coffee and espresso beverages literally frothed with Nutella foam.

https://www.instagram.com/p/BqicV3QFrfo/?utm_source=ig_share_sheet&igshid=1ef0jb1kb8u8t

We’ll see how this second location fares after the initial buzz dies down. Until then, we’ll be fantasizing about an all-Skittles spot over a plate of Nutella pizza with mascarpone-filled crust. We’re only human.