Eat All The Nutella All The Time At The New Nutella Café in NYC

Photo: Alice Day / EyeEm (Getty Images)

Nutella is one of those things that everyone loves (well, everyone except Chrissy Teigen). Any mention of that familiar tub of chocolate-flavored goo and the internet goes nuts. (No pun intended.) It’s the perfect accompaniment for bananas, toast, crepes, or in heaping hazelnut spoonfuls after a bad breakup.

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But is that affinity enough to warrant an entire restaurant? The popular chocolatier Ferrero, who also brought us the beloved gold-wrapped balls bursting with chocolate and hazelnut, certainly thinks so. Since chocolate and hazelnut are kind of their thing, who are we to judge?

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It's time. Our door officially opens TODAY at noon! #NutellaCafeNewYork . . . . . #nutella #nyc #nutellacafe #nycfood #nycfoodie #nyceats #nycdining

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They successfully launched this concept in Chicago back in May of 2017, and on Nov. 14, a sprawling 2,200-square-foot café and coffee bar near Union Square officially opened its doors in New York City.

The Big Apple is no stranger to single concept eateries with a string of gimmicky pop-ups like the Kellogg’s Cereal Bar and Cheetos Restaurant. Burger guru Alvin Cailan even brought Bob’s Burgers to life at Chef’s Counter in SoHo with his week-long homage to some of the TV show’s most inventive creations. But betting on burgers is always a good idea. Will the masses flock for Ferrero, too?

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Oh wow, there is now an official @nutella cafe in New York – queues round the block. @nutellacafenewyork #nutella #newyorkcity #downtown

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If opening day was any indication, with over 100 people lined up to get their hands on Nutella-inspired goodies, the café is off to a promising start.

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Some of the menu items include a gelato brioche, consisting of two caramelized brioche buns piled high with a generous helping of their Nutella Gelato; a panzanella fruit salad with cubed pieces of pound cake and mixed berries, drizzled with Nutella; and grilled banana bread topped with sliced bananas and toasted hazelnuts. The café also boasts specialty coffee and espresso beverages literally frothed with Nutella foam.

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My favorite part of eating fruit is all the Nutella I put on top 🤪 #newforkcity

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We’ll see how this second location fares after the initial buzz dies down. Until then, we’ll be fantasizing about an all-Skittles spot over a plate of Nutella pizza with mascarpone-filled crust. We’re only human.