15 Simple, Nostalgic Cereal Slogans We Should Never Forget

Remember the days when you would roll out of bed in your jammies, run down the stairs and have your mom pour you a bowl of your favorite cereal? Wait, that was today? That’s sort of weird. Anyway, while you’re wolfing down your favorite brand of milk soup, take a stroll down Memory Lane with some simple, nostalgic cereal slogans from way back when it was okay that your mother did everything for you.

Wheaties – “The Breakfast of Champions”
cereal slogans, classic cereal slogans
Wheaties is a trailblazer of a cereal, with its classic line “breakfast of champions” first appearing in the 1930s. What’s more impressive is Wheaties was the first cereal to have its own jingle (1926), and it was also the first to have its own TV spot (1939).

Kix – “Kid Tested, Mother Approved.”
cereal slogans, classic cereal slogans
A cereal since 1937, Kix didn’t introduce the all-famous line for their ads until 1978. They originally ran with the slogan, “Kids love Kix for what Kix has got. Moms love Kix for what Kix has not,” but its wordiness was overrun by a simpler slogan for the crispy, corn crunch.

Rice Krispies – “Snap! Crackle! Pop!”
cereal slogans, classic cereal slogans
One of the earliest and most memorable lines in cereal came in 1932, just a few years after the Kellogg’s brand started serving Rice Krispies. In 1939, the three amigos Snap, Crackle and Pop appeared, their names based off the sounds of the cereal after milk was added. Snap was the solo character to first represent the brand until they decided to bring on Crackle and Pop soon after.

Life Cereal – “He Likes It! Hey Mikey!”
cereal slogans, classic cereal slogans
The longest running catchphrase for a cereal ad belongs to Life, who introduced the slogan in 1972. The young boys in the original ad used the phrase “I’m not gonna try it – you try it. Let’s get Mikey…he hates everything.” Mikey would reprise his role for the cereal brand later a young adult.

Lucky Charms – “They’re Magically Delicious!”
cereal slogans, classic cereal slogans
The cereal was originally called Frosted Lucky Charms when this slug line made its debut in 1964. Since then, Lucky the Leprechaun has an additional line all the kids love, “They’re always after me lucky charms!” in his lighthearted Irish accent.

Cocoa Puffs – “I’m Cuckoo for Cocoa Puffs!”
cereal slogans, classic cereal slogans
Sonny the Cuckoo Bird went cuckoo for Cocoa Puffs ever since his first appearance in the cereal’s 1963 ad, the term that made its way into the American language ever since. And since then, he’s only gotten more cuckoo with illustrative improvements and extra cuckoo animations for his commercials with the chocolatey, crunchy corn puffs.

Golden Grahams – “So Happy Together”

With a musical rendition of “So Happy Together” for the golden graham cracker cereal in the ’80s, their ads featured people enjoying Golden Grahams together in groups with the reworked version of the song playing in the background. Catchy!

Trix – “Silly Rabbit, Trix Are for Kids!”
cereal slogans, classic cereal slogans
The brand started serving up bowls in 1954, but it wasn’t until a few years later that the bunny made his way onto the box. The original ad was “Rabbits are supposed to like carrots. But I hate carrots. I like Trix.” After changing the perspective to that of the children eating the Trix, General Mills ran a campaign to see if kids actually thought the bunny should get his Trix. Surveys said yes — one bowl.

Frosted Flakes – “They’re Gr-r-reat!”
cereal slogans, classic cereal slogans
Originally Sugar Frosted Flakes in 1952, Tony the Tiger is an O.G. when it comes to the frosted corn cereal flakes with most of the ads revolving around the energetic tiger. Although it’s the most famous ad line, it was originally “They’re not good. They’re great!” to start. “They bring out the tiger in you,” and, “the taste adults have grown to love,” are other popular lines from Tony.

Cinnamon Toast Crunch – “The Taste You Can See!”
cereal slogans, classic cereal slogans
Although first produced in 1950, the cinnamon flavored cereal didn’t bring on its animated bakers until 1986. The three aproned amigos never spoke a word that wasn’t the cereal’s brand name until 1995, when they started using the phrase, “The taste you can see.”

Apple Jacks – “We Eat What We Like”

Debuted as Apple O’s in 1965, the Apple Jacks moniker didn’t appear until the ’70s. The brand used to have mascots like Apple Guy and Apple Car, but by the ’90s they advertised – like many brands – kids getting together to enjoy the cereal pretending parents just don’t understand. But this particular classic ad recalls when the adult actually articulated the words “you just like them” for the kids, cleverly appealing to both age demographics.

Fruit Loops – “Follow My Nose, It Always Knows”
cereal slogans, classic cereal slogans
Toucan Sam made his first appearance in 1963 under the familiar voice of Mel Blanc, the man behind Bugs Bunny and other “Looney Tunes” characters. The full catchphrase used to be “Follow my nose, it always knows, the flavor of fruit wherever it grows!” Since, Toucan has a little crew of birds with him in his latest colorful, high quality ads involving treasure hunts and birdlike fun.

Kellogg’s Corn Pops – “Gotta Have My Pops!”
cereal slogans, classic cereal slogans
Originally Sugar Pops in 1951 with the phrase “Sugar Pops are tops,” then Sugar Corn Pops in 1978, the cereal picked up their catchy slogan “Gotta have my Pops” in 1988. In the late ’90s, they ran a popular commercial featuring two stickler parents watching their out-of-control adolescent scarfing down his Pops using that same slug line. That kid was Aaron Paul before he broke bad.

Honey Nut Cheerios – “It’s a Honey of an O”

The personified bee started buzzing around everyone’s gluten-filled kitchen in 1992 despite the brand starting out in the late ’70s. Its original slogan was “It’s a honey of an O.” While there were many other popular slogans, the 1995 ad with Buzz and the line, “Nobody can say ‘No’ to Honey Nut Cheerios” took hold until 2004 when they went with a healthy alternative: “Bee happy. Bee healthy,” a clever play on words and terrible two-time grammatical error.

Raisin Bran – “Two Scoops of Raisins”
cereal slogans, classic cereal slogans
Although the cereal has been around since the ’40s, its original slug line “cereal with fruit” wasn’t nearly as well-received as “Two scoops of raisins in every box!” in the late ’60s. With an average of 220 raisins in each box, math geniuses could conclude that a single scoop contained more than a hundred raisins. Corn flakes sprinkled with sugar and loaded with raisins made Raisin Bran one of the most loved cereals in history.

Screechios – “New Cereal of the Champs”
cereal slogans, classic cereal slogans
Wait, that’s not real cereal! Oh, the Zack Attack. Now we know why Screech truly wasn’t invited to Jimmy Fallon’s “Saved by the Bell” reunion on “The Tonight Show.”