Victoria's Secret
TOPSHOT - Brazilian model Sara Sampaio walks the runway at the 2018 Victoria's Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. - Every year, the Victoria's Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It's the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper's Bazaar. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images)

8 Unintended Consequences of the Victoria’s Secret Corporate Rebrand

From cancel culture to overcorrecting culture, the world of clumsily trying to right perceived wrongs has become the kindling for the next society dumpster fire. But nothing is worse than the culture of panicky corporate rebrands. Welcome to Victoria’s Secret, the brand that needs a bra just to hold its gelatinous spine in place.

Because what is the hotly debated rebrand actually solving? Does it address the body dysmorphia running rampant on social media or the ubiquity of photoshopping that happens across fashion industry magazine covers and advertising?

While it arguably would have been easier to get existing Victoria’s Secret models to embrace healthier eating habits (or a donut) and promote better body image practices, the company decided to pull the plug on their old self and reboot. Not surprisingly, this isn’t the first time.

The company was originally founded by a dude named Roy Raymond who famously sold it to textile tycoon Leslie Wexner for a cool $1 million. Of course, Wexner turned it into a billion-dollar company while Raymond, depressed at his bad business sense, jumped off the Golden Gate Bridge.

All this to say, Victoria’s Secret has had its fair share of transformations over the years. So while the latest rebrand has been a total flop thus far, what comes next is anyone’s guess.

Unless you happen to be this article and are able to predict with 100 percent accuracy these eight unintended consequences of the controversial Victoria’s Secret corporate rebrand.

Cover Photo: TIMOTHY A. CLARY / Contributor (Getty Images)

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