30 Must-Eat Ube-Flavored Foods

Photo: Gillian Tso, Getty Images.

The first time you see a purple-hued food, you’ll likely assume it’s artificially colored. Not so if it’s made from ube, a variety of sweet yam pronounced “oo-bae”. Long popular in Asian and Filipino cuisine, the show-stopping root vegetable is now all the rage in the U.S. for  flavoring everything from ice cream to waffles to even tacos. We rounded up 30 different ways to experience what is bound to be one of the biggest–and brightest–flavor trends of 2017.