Dapper Denim | Frame Adds Subtle Flare to American Classics

Swedish founders Jens Grede and Erik Torstensson have managed to build a denim powerhouse with Frame Denim. When you hear their resumes, you may not be surprised. The two designers have worked with some of the most acclaimed and global reaching brands in fashion, including Dior, Calvin Klein and H&M. Now, some of the most well-known celebrities (Kendall Jenner, Gigi Hadid) support their great jeans.

The early road to becoming a star favorite may sound simple: give a lot of jeans away. But in order to resonate with some of the most selective people in the world, you have to have a product that stands out in a closet of freebies and expensive swag. Frame Denim did just that, and was soon spotted not only in L.A. but across the world, and when you reach the celebrities, you start to reach the masses.

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Frame Denim has a dynamic collection of men’s and women’s jeans, in addition to the closet staples that pair well with your favorite denim. If you’re going for a head-to-toe look, the L’Homme Jacket and Straight jeans are a match made in heaven. But to mix up your fabrics a bit, we recommend the utterly cool Bomber Jacket in Olive, or a low key classic Cashmere Crewneck Sweatshirt.

All images courtesy of Frame.