Meghan Markle reportedly hoped Princess Eugenie would help promote her lifestyle brand, As Ever. But her plans do not appear to have materialized. Several members of the royal family have been at odds with Prince Harry and Meghan since the couple publicly shared their grievances against the family. However, Eugenie has maintained contact with both of them. Now that Meghan is back in the UK, she reportedly hoped to seek Eugenie’s help in attracting attention to As Ever. However, those plans have seemingly fallen through.
Meghan Markle’s plans to use Princess Eugenie to promote As Ever go cold, per source
Meghan Markle’s plans to seek Princess Eugenie’s help in promoting her lifestyle brand, As Ever, in Britain have reportedly failed to materialize. Eugenie has shared a close bond with Prince Harry and Meghan for years. However, with the latest controversies surrounding her parents, Andrew Mountbatten-Windsor and Sarah Ferguson, the situation has reportedly become more complicated for her.
Sources told RadarOnline that Eugenie wants to maintain a good relationship with King Charles and Prince William. If she tries to remain friendly with both sides, it could potentially complicate matters for her. This is reportedly why Meghan’s plans to seek Eugenie’s help in promoting As Ever in Britain have stalled. The brand focuses on hospitality, lifestyle, and a vision of family life.
According to a royal insider, Eugenie moves in these circles and has an extensive social network across Britain and Europe. She has the connections Meghan is reportedly hoping to establish through her business. The source explained that Eugenie would not have been expected to become an official ambassador.
However, simply being seen together and introducing the brand to people could have helped Meghan considerably. For now, though, Eugenie has her own relationship with the royal family to consider. She has reportedly been reluctant to meet with the Sussexes. The source concluded, “Her distance from the Sussexes has scuppered Meghan’s plan to use her to promote and maybe develop products in Britain.”
