CES 2015: Intel to Make a $300 Million Investment in Pro-Diversity Program Following #GamerGate Controversy

Intel used its keynote at CES 2015 to make a bold statement, revealing that the company will be making a $300 million investment to improve diversity in the tech industry over the course of the next five years.

Also See: CES 2015: 18.5 Million PS4s Have Been Sold Worldwide Since Launch

The announcement, made by  Intel CEO Brian Krzanich, will see Intel promote diversity and increase the number of tech and science courses for both women and minorities by 2020. This news comes after the company found itself at the center of controversy back in 2020, when they pulled advertisement funding from gaming site Gamasutra after receiving several complaints from members of the “GamerGate” movement. While champions of GamerGate claim that it is a movement designed to push for greater ethics in games journalism, detractors note a number of instances in which those who support GamerGate have targeted females in the industry and harassed them.

After receiving a large number of emails from GamerGate supporters Intel pulled their advertising from Gamasutra, over a column published by writer Leigh Alexander titled  “‘Gamers’ don’t have to be your audience, ‘Gamers’ are over.” After a vocal uproar from those protesting against their pulling of the ads, the company reinstated the funding, though their reputation among many consumers remained tarnished.

However, now the company is looking to rectify the situation by working to increase the amount of diversity within its own company, a move which it is hoped will lead other major tech companies to do the same. Currently, approximately 45% of Intel employees are white males, while more than three quarters of their entire work force is made up of men. Speaking about the impact he hopes this investment will have on the industry as a whole, Krzanich said: “I’m announcing our intention to lead by example. I invite the entire tech industry to join us.”

He continued: “This isn’t just good business. This is the right thing to do.”

Photo Credit: The Verge


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