For men who appreciate subtle luxury and attention to detail, there’s the best of the John Varvatos Collection. A brand that was only created in 2000 has become an extremely sought after label. It’s no surprise that John Varvatos USA and Converse by John Varvatos has officially settled in across the pond.
With over 10,000 square feet spanning three floors, the new store is the largest to date and features a full menswear lifestyle offering. Whether you initially found the JV label in America to be your perfect fit or you’re a Brit who’s only recently fell in love with the brand, now you have more shopping options than ever.
One of the more recent collections was inspired by Jimi Hendrix. Designed with the John Varvatos Bowery NYC store in mind, which is also the former home of CBGB’s, the lower level of the new London location encompasses a space where fashion and music can thrive together.
The official opening party for the flagship store will be held on September 3rd and a JV double decker bus featuring the new fall marketing campaign will drive all around the streets of London during August and September. Expect to see another John Varvatos store opening in London and others throughout Europe in the very near future.