Sydney Sweeney’s lingerie brand appears to be thriving despite the criticism surrounding her and the brand’s campaigns. According to a new report, SYRN has recorded its strongest quarter yet. The brand reportedly doubled its sales in the third quarter compared to the second. It also sold out several collections and continues to see rising consumer demand, signaling strong momentum for the celebrity-founded label.
SYRN reportedly enjoys record sales despite criticism surrounding Sydney Sweeney
According to Page Six, sources close to the brand said SYRN achieved record-breaking growth in recent months. Sales reportedly more than tripled compared to June, while September became the brand’s biggest sales month since its launch.
The report also claims SYRN’s “Birthday Boobs” collection delivered the brand’s biggest sales day ever. The launch reportedly generated more than $2 million in sales, with the collection selling out within 24 hours. Meanwhile, the Blue Ditsy bra-and-panty set also sold out on its first day.
In addition, insiders said October is on track to outperform September. Sales are reportedly expected to increase by another 20%, potentially setting a new monthly record for the lingerie label.
The strong performance comes despite criticism surrounding Sweeney and some of the brand’s marketing campaigns. However, the reported sales figures suggest customer demand has remained strong.
According to the report, SYRN has also benefited from Sweeney’s promotional efforts. The actress recently fronted the brand’s holiday campaign, featuring festive looks inspired by films including “Home Alone,” “How the Grinch Stole Christmas,” “Corpse Bride,” and “White Christmas.”
Looking ahead, the company is reportedly planning to expand its product lineup and improve inventory after multiple collections sold out. Sources also said the goal is to establish SYRN as more than just a celebrity-backed venture.
Neither Sydney Sweeney nor her representatives have publicly commented on the reported sales figures.
