Sydney Sweeney‘s lingerie brand, SYRN, has reportedly recorded its strongest sales quarter since launching. One collection alone generated more than $2 million in revenue, according to insiders. Despite criticism surrounding some of the actress’s advertising campaigns, the brand has continued attracting customers, with several collections selling out quickly.
SYRN reportedly generated more than $2 million from one collection launch
According to Page Six, SYRN’s third-quarter sales doubled compared with the previous quarter. An insider also claimed that sales during the period were more than three times the brand’s June figures.
Another source close to the business revealed that September became SYRN’s best-performing month. However, several products sold out earlier than expected, limiting the revenue the company could have generated.
The Birthday Boobs collection contributed significantly to this growth, reportedly delivering the brand’s biggest sales day to date. Its Blue Ditsy bra-and-panty set sold out on launch day. Overall, the collection generated more than $2 million in sales and reportedly sold out within 24 hours.
The momentum appears to have continued into October. Sources claimed that the month’s sales were on track to increase by another 20% compared with September, potentially setting a new monthly record.
Meanwhile, Sweeney has continued promoting SYRN through themed advertising campaigns. Her latest holiday collection draws inspiration from classic Christmas films, including Home Alone and How the Grinch Stole Christmas.
The actress recreated memorable scenes from Home Alone and appeared in a look inspired by Cindy Lou Who. The campaign also featured references to Corpse Bride and White Christmas.
Despite the reported sales growth, SYRN faces the challenge of keeping popular products in stock. Sources said the company plans to expand its product range and improve inventory availability to meet demand.
The reported figures suggest that SYRN is gaining commercial momentum beyond its founder’s celebrity appeal. However, maintaining that growth will depend on the brand’s ability to meet customer demand and sustain sales beyond major collection launches.
