Sydney Sweeney is making headlines after her latest ad campaign. The actress stars in a daring sports-themed advertisement for Novig. Fans have quickly reacted to the campaign across social media.
Fans are calling Sydney Sweeney’s Novig campaign the ‘greatest ad’
Sydney Sweeney recently appeared in a bold Novig advertisement. The campaign promotes the sports prediction platform through sports-themed visuals. Sweeney uses different equipment throughout the playful commercial.
The Hollywood star strips down almost completely for it. She covers herself using placed sports equipment. In the ad, the actress uses footballs, basketballs and hockey gear. She also poses around different sports-themed locations. The campaign keeps the focus on Novig’s sports prediction market.
Fans quickly took to her Instagram comments after seeing her daring appearance. Many praised the actress and the advertisement. One fan called it the “greatest ad ever.” Another simply wrote, “Incredible advert.”
Someone else reacted with, “Oh My god.” Other comments include “Obsessed” and “beautiful princess.” Another fan called it the “Greatest ad ever. Stunning Sydney.” Many others also responded with fire and heart emojis.
The campaign clearly attracted plenty of attention online. Sweeney’s involvement appears to have helped Novig generate major buzz. The Anyone but You star said she was excited about Novig’s sports campaign because she helped shape it from the start.
Talking about the ad in an interview with Complex, she shared, “I was really excited to get to set.” She called the ad “a very simple and playful idea” and said she doesn’t “like to just put my face on something,” explaining that she wanted to work closely with the team.
The actress appears closely connected to the campaign’s creative direction. She also featured in another more toned-down Novig advertisement. That campaign focused more heavily on responsible trading.
The original campaign has generated plenty of attention. With Sweeney also holding an equity stake in Novig, her involvement goes beyond advertising and fans seem especially entertained by the daring commercial.
