Meghan Markle is expanding her lifestyle brand, As Ever, with new homeware that reflects her love of hosting. The latest collection arrived Thursday, introducing tableware, accessories, and playful additions for pet owners. This seems to be a nod to her new life in the UK with Prince Harry and the kids.
Meghan Markle’s lifestyle brand adds tableware and home accessories to its growing lineup
Meghan Markle’s As Ever collection includes a $98 porcelain teapot and a $68 teacup and saucer set. Both feature an elegant blue-and-white trellis design. Additionally, shoppers can find a $185 leather notebook, a $68 reed diffuser, and a $20 dog toy shaped like one of Markle’s signature jam jars.
Markle teased the launch throughout the week on the brand’s official Instagram account. In one promotional video, she wore a white puff-sleeve dress while preparing her home for guests. She lit a $98 two-wick holiday candle, arranged the new tableware, and poured glasses of As Ever’s $55 Napa Valley reserve brut champagne.
The duchess’s lifestyle venture first launched in 2024 under the name American Riviera Orchard. However, she later rebranded it as As Ever ahead of her Netflix series, With Love, Meghan. The show ended after two seasons.
The new collection arrives amid reports about the Sussexes’ return to the UK. According to Page Six, Markle and Prince Harry moved back to England with their children, Prince Archie and Princess Lilibet, two months ago. The report said they wanted to live closer to King Charles and strengthen their children’s relationships with their royal relatives.
Meanwhile, Harry has publicly expressed a desire to reconcile with his older brother, Prince William. In a recent GQ interview, he said, “I want it to work out. Of course I do.” He also admitted that he “grieves” their fractured relationship.
Tensions between the brothers escalated after Harry and Markle’s 2021 interview with Oprah Winfrey. Their Netflix docuseries and Harry’s 2023 memoir, “Spare,” further intensified public scrutiny of the royal family.
As Ever’s latest release adds another chapter to Markle’s lifestyle business, combining home entertaining essentials with her signature branding.
