Shaw Media Announces Four New Digital Projects
Shaw Media recently announced their plans to take on four new digital projects, one of which, "The Second City Project," is a spin-off of the original and has already finished production.
Global TV is bringing the next generation of legendary "Second City" comedy talent with "The Second City Project," led by Bob Martin ("Slings and Arrows"). Designed to bring premium sketch comedy to Canadian television as well as meet the insatiable appetite for short-form comedy on digital platforms, this series of vignettes will weave together the evolution of a comedy sketch from its inception in the writers’ room to the final produced piece. The sketches will premiere in short form on GlobalTV.com and Global Go, and will be packaged as a series of on-air specials for Global.
Also on the agenda is: the four-part "Dino Hunt Canada" on HISTORY and History.ca, which will showcase Canada as one of the best places in the world to discover dinosaurs; "The Great Canadian Cookbook," with an ever-evolving food almanac, contributions by favourite Food Network celebrities, instructional videos, exclusive recipes, and user-generated content (a one-hour special television presentation will follow on Food Network in Winter 2015); and "The HGTV Home Giveaway" makes a homeowner-hopeful's dream come true by giving away a fully-furnished, custom-built home plus cash and prizes.
“Shaw Media excels at original content and with these four cross-platform experiences we are building on our already strong efforts in the digital world to bring our viewers and advertisers the quality, creativity, and diversity that they have come to expect from our linear brands,” said Barbara Williams, Senior Vice President of Content at Shaw Media, in a press release.
Photo: Second City