Star Wars Day | May the Fourth Please STOP Already?!

When I was a child, I – like many children before me – wished that Christmas was every single day. It seemed like a good idea at the time. But what eluded me was the fact that if Christmas WAS every single day, then Christmas itself would cease to mean anything. Sure, the idea of keeping the spirit of togetherness and generosity alive all year round was, is, and always will be a respectable notion but Santa Claus himself would be bound wear out his welcome pretty quickly and the carols would eventually drive each and every one of us murderously insane.

And that is why I have decided that I will take absolutely no part in “Star Wars Day” this year. (Except for this editorial, and yes, the irony has not gone unnoticed.) 

What started out as a mildly amusing play on words – “May the Fourth be with you,” get it? – has ballooned into an annual day of remembrance for a motion picture that nobody is at any risk of forgetting. I don’t know if you’ve spent any time on the internet but I can certainly guess that you have, and that means you’ve noticed a whole bunch of Star Wars lying around everywhere. Day in, day out, there are countless news stories, think pieces, jokes, memes, cosplay and porn (so much porn!) with a Star Wars theme.

Vivid Entertainment

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And I know I sound like The Grinch going on and on about the noise, noise, NOISE but if Whoville celebrated Christmas every day The Grinch would be well within his rights to lodge a formal complaint about it. I myself am filing no such paperwork but I am putting it out there into the universe that maybe there’s no point in making a holiday out of a movie when everybody already talks about that movie every individual day of their lives. 

Maybe, just maybe, Star Wars is so inescapable now that it isn’t “special” anymore. It’s not a secret club in which you are an important member. It’s not a diamond in the rough. It’s not a film that social outcasts rally around and have to defend from the cool kids on the playground. It is the institution and the institution is doing just fine all by itself without the rest of us donating the next 24 hours of our lives to its marketing department, free of charge. Especially since we’re doing that already, all the rest of the time.

Look, I like Star Wars. Some of it, anyway. I also like Step Up 3 but no one’s suggesting we should hold a yearly feast in that movie’s honor (and unlike Star Wars, that one could actually benefit from more buzz). You are entitled to your passions and your enthusiasms, but maybe the time has come to do more than just share your love of something. Maybe the time has come to actually reflect upon it, and ask yourself whether you’re smothering Star Wars with so much love that it’s practically choking.

LucasFilm

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To put it another way: we love Star Wars so much that we put Mickey Mouse ears on Darth Vader helmets and sell them to children. It’s cute, because it’s Star Wars, but if you set aside your love for the film and actually think about the context you’ll see that what we’re actually doing is dressing up our kids like fascists who mass murdered children by hand and committed intergalactic genocide with the callous flick of a button. Why is that okay?

I mean, I’m not suggesting we stop selling Darth Vader merchandise. Far from it. But isn’t it possible that sometimes we can let our enthusiasm outweigh our sense of moderation? Isn’t it possible to simply love something too much? 

Isn’t it time we brought BALANCE to the Fourth?

LucasFilm

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Ultimately, if you choose to celebrate Star Wars Day in one respect or another, then more power to you. It’s just a movie, after all. But that’s kind of my point. It’s just a movie. It’s just a movie that we talk about every single day of every single year. 

So if you really want to make a big deal about it, why not try spending May the Fourth without Star Wars? Seriously, give it a shot. Try avoiding it altogether. Cover up your posters and put away your action figures. Pinch yourself if you quote the movies by accident. 

And at the end of the day take some stock of what Star Wars really means to you. Was that 24 hours easier than you expected? Was it nearly impossible to lift Star Wars out of your life completely? And if so, either way, what does that mean? Are you spending too much time with Star Wars or are you taking it for granted?

 


William Bibbiani (everyone calls him ‘Bibbs’) is Crave’s film content editor and critic. You can hear him every week on The B-Movies Podcast and Canceled Too Soon, and watch him on the weekly YouTube series Most Craved, Rapid Reviews and What the Flick. Follow his rantings on Twitter at @WilliamBibbiani.

 

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Top Photo: LucasFilm
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