Exclusive Video Premiere: Louna Make Oz a Warzone in ‘Business’
We first brought you an exclusive video tease of Russian rock outfit Louna's new video for "Business," and now the full epic has arrived for your viewing pleasure, once again exclusively on CraveOnline!
Louna is hitting the ground running in the American hard-rock scene with last week's release of their new album, Behind A Mask, and with the searing sounds and visuals of "Business" leading hard rock fans to these new territories, the stage is set for Louna to have the best Summer of their lives.
Mixing a searing assault on brainwashing theological dogma with visuals right out of the Wizard of Oz, the video for "Business" picks up where we left off in the teaser over a month ago – moving through the shimmering portal into a new and beautiful world, about to be torn apart by the poison of religious antagonism.
While two factions of devout munchkin believers violently turn on each other for their conflicting spiritual exclusivity, Lousine “Lou” Gevorkian can be seen at the pulpit atop a stone mountain, on which the band rocks their way through the song while looking down on the burning paradise beneath them. As bombs float down on balloons and little people strap dynamite to their chests in paradise, we're reminded of the incalculable toxicity of dogmatic principle that's torn our world apart for ages untold – and continues to.
Then, true to theme, Lou clicks her ruby-red heels together and the band vanish, leaving the wreckage behind. Check out the clip below, premiered exclusively on CraveOnline.
Louna's role in the modern protest movement of music is highlighted in the "Business" video, as the themes and issues dealt with in both the clip and song are central to the most significant struggles we face today in an increasingly connected world of conflicting beliefs and culture.
Behind a Mask was mixed by renowned producer/engineer Dan Korneff (Breaking Benjamin, My Chemical Romance, Paramore) and mastering duties were handled by the legendary Ted Jensen of Sterling Sound, New York.
For more information on Louna, visit these websites: