Khloé Kardashian and longtime business partner Emma Grede are reportedly dealing with a growing distance after spending nearly a decade building Good American together. The pair has faced rift rumors before. However, a new report claims their professional relationship has cooled further as Kardashian focuses more attention on other projects.
Khloé Kardashian and Emma Grede reportedly drifted apart after nearly a decade of partnership
According to The Sun, sources claim Grede became frustrated with Kardashian’s reduced involvement in Good American. “Over time, Khloe just wasn’t as involved,” one insider alleged.
The source also claimed that canceled events and less promotion contributed to the tension. Meanwhile, the outlet reported that the longtime collaborators are no longer personally close.
They may not currently be speaking, according to the report. However, neither Kardashian nor Grede has publicly confirmed a falling out. Their representatives also did not comment to the publication.
Rumors about a Khloé Kardashian rift with Grede have circulated for months. In February, sources claimed their once-close relationship had “fizzled out”.
Social media activity added to the speculation. Kardashian reportedly unfollowed Grede and also became less visible in Good American promotions.
Still, Kardashian has made clear that she has not left Good American. During a March episode of Khloé in Wonder Land, she said she remained the company’s co-founder and owner.
Kardashian also explained why she had become less involved. She said the brand was strong enough to operate with less hands-on involvement from her.
Good American’s official website still describes the company as founder-led. Meanwhile, Grede’s official website identifies her as co-founder and CEO.
Grede’s profile has also grown beyond the Khloé Kardashian business partnership. She is a recurring investor on Shark Tank. She has also appeared on the BBC’s Dragons’ Den. Those roles have expanded her television and business career beyond Good American.
The Sun’s source also claimed Grede wants more recognition for her behind-the-scenes work. As a result, the reported Emma Grede rift may involve both business priorities and their friendship.
For now, both women remain publicly connected to Good American. Still, reports suggest their nearly decade-long partnership has changed significantly.
Originally reported by Misbah Pandith on Reality Tea
