Sydney Sweeney is turning up the heat this holiday season. The actor and lingerie mogul unveiled SYRN’s first-ever holiday collection with a series of daring Instagram posts, giving fans a sneak peek at how to make Christmas a little naughty. The campaign is a major milestone for the brand she launched in January.
SYRN shares Sydney Sweeney’s photos from its Holiday collection
Sweeney gave fans a preview of the festive lineup on Wednesday, October 21, posting a video ad to her Instagram roughly an hour before SYRN’s official account dropped a batch of campaign photos. The campaign showcases four distinct holiday collections, each with its own mood and aesthetic.
Sweeney‘s holiday looks range from sweet to sultry. One photo features her in a matching red set trimmed with bows, finished with a white veil. A second one shows her in baby blue lace lingerie that gives old Hollywood look as she holds a large white feathered fan. The two others close the set in a plaid outfit before switching to a more snuggled-up pajama look.
SYRN promoted the drop with a playful caption on its official page: “Now playing: The SYRN Holiday Special. We’re dropping 4 holiday collections, starting with our Comfy SYRN on 10.27.” Sweeney echoed the announcement on her own post, writing, “Welcome to the @syrn holiday shop officially open on October 27th.”
The actor’s promotional push reflects her hands-on role in building the brand. She appears in most of the campaign photos and uses her own platform to drive traffic to SYRN’s page, a strategy that has defined the label since its debut. For fans of her and shoppers chasing holiday lingerie, the collection gives a festive mix of playful and bold styles.
Sweeney’s SYRN holiday look photos were released as the brand’s first seasonal offering since its launch. Shoppers can access the collection when the holiday shop opens on October 27, with additional drops expected to follow.
