Sydney Sweeney returns with another steamy Novig ad after her previous ad sparked massive controversy, which offended many female athletes. In the latest clip, she appears nearly nude, wearing only her underwear. She then jokes about how some people bet on wars and “dictators dying,” claiming that Novig stands out because it only encourages sports betting.
Sydney Sweeney doubles down with another Novig sports ad
Sweeney and Novig took to Instagram to share another ad that sees the former walking down a hallway in no top but just white underwear. She said, “There are grown men making spreadsheets to bet on what color underwear I’m wearing. I mean, I’m flattered?”
Furthermore, she added that betting is often done for other questionable purposes but Novig is different in this matter. The Euphoria star said, “There’s insider trading on dictators dying and armies of bots manipulating it all. There’s someone sitting in a bathroom stall betting their 401k on a war. And then, there are people who just trade on sports.” The ad then concludes with Sweeney, who holds two footballs near her chest, claiming that Novig is “just sports.” The caption read, “No BS. Just sports @novig.”
The ad again sparked mixed reactions from the audience. A fan said, “Here before the haters roll in, love you Syd!” Another added, “this is genuinely just embarrassing.” A third one commented, “Why do you have to be naked to market sports? What’s the correlation.” A fourth stated, “Wow. You just pushed women in sports forward 1000 years. Unbelievable.” Other reactions also included “NOT AGAIN PLEASE,” “Rage bait,” “This is great marketing,” and “Love that she doubles down on the hate.”
Jacob Fortinsky, the co-founder of Novig, addressed the backlash earlier, claiming that they weren’t representing female athletes but highlighting the brand’s services. “Ultimately, I think we have nothing to apologize for and are very proud of the work that we did. We honestly were very happy with … how positive the overall reception of the campaign was,” he continued (via CNBC).
