Bell Media Joins Walt Disney Studios Canada For Star Wars: The Force Awakens

The force is with Bell Media and Walt Disney Studios Canada as they join in an exclusive media collaboration to promote the debut of the highly-anticipated flick Star Wars: The Force Awakens.

Launched November 9th and continuing through to the film’s worldwide theatrical release on December 18th, the campaign is running across Bell Media’s conventional and specialty television properties and radio platforms and also features ultimate fan experiences, exclusive interviews, and dedicated entertainment coverage surrounding the release of the highly anticipated film event.

“We have put together the biggest, most far-reaching campaign of the year for the biggest movie of the decade,” said Perry MacDonald, Senior Vice-President of English Television and Local Sales, in an official press release. “The deal delivers an astronomical number of impressions as well as exclusive original content that engages and connects fans with one of the most enduring brands of our time.”

“The highly anticipated seventh installment of the Star Wars franchise is a tremendous opportunity for Bell and Disney to work together,” said Rick Seifeddine, Bell’s Senior VP of Brand. “With the release of Star Wars: The Force Awakens coming during the busiest shopping period of the year, pairing the exciting new offerings from Canada’s most innovative communications company with the year’s biggest blockbuster release was a natural.”

Photo: Star Wars: The Force Awakens.

 

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