Ring’s new tech reveal in a Super Bowl ad is stirring up a major privacy debate. For those unversed, Ring showcased a new commercial during the Super Bowl where families can reunite with their lost dogs using a “search party” feature powered by AI. However, the internet has unanimously slammed the new Super Bowl ad. Viewers are citing privacy concerns and claiming that this isn’t about finding lost dogs at all.
Internet questions Ring’s new feature unveiled in Super Bowl LX ad
The internet has blasted Ring’s new tech feature, unveiled in a Super Bowl ad. Ring launched a new feature called “search party” last year and put the spotlight on it during their new Super Bowl commercial (via Dexerto).
Ring has advertised “search party” as its new tech feature that can help families locate their lost dogs. However, the internet isn’t buying into its authenticity. When a user uses the “search party” feature, Ring can access camera feeds from many households in the neighborhood. This is used to track down the missing pet.
In their advertisement, Ring said that “pets are family.” They also advertised that, since its launch, the “search party” feature has helped at least one family find their missing pet. According to their website, the “search party” feature does more than just help families track down their missing pets. The new tech feature can also be used during wildfires, spotting early signs and alerting users if it’s time to evacuate.
However, the internet is seriously concerned about Ring’s new tech feature. It has already triggered a privacy debate on social media.
Ring has partnered with Flock Safety, allowing law enforcement to request users’ camera recordings during investigations. This is reportedly used to help track vehicles and identify suspects.
Users haven’t reacted kindly to Ring’s new tech feature on the internet. One user commented, “Piloting a human tracking platform by using Americans’ obsession with dogs to trick them into utilizing it. Brilliantly twisted, the powers that be are.”
A second fan quipped, “This is literally the technology that Batman used to find the Joker in The Dark Knight and decided was too unethical to ever be used again.”
