The Pop-Tarts Bowl marketing team is bringing a taste of superhero excitement to college football. In a bold move, the toaster pastry brand is recreating teasers from the upcoming Avengers: Doomsday movie. Further adding to the buzz among superhero fanatics, their campaign includes clever references and nods to the Marvel universe.
Pop-Tarts unveils its versions of Avengers: Doomsday teasers
Pop-Tarts is getting creative with its advertising tactics. In a move that’s sparked huge hype online, the brand has unveiled a creative reinterpretations of the Avengers: Doomsday Steve Rogers teaser, leveraging the film’s anticipation to announce the return of the Pop-Tarts Bowl.
The footage features an individual clad in a pastry-inspired ensemble, dismounting a scooter, entering a residence, retrieving a themed apparel item, and meticulously cleaning a metallic toaster with a sprinkles-patterned cloth. The teaser concludes with a confirmation saying “The Pop-Tarts bowl will return”, and the reveal of the event’s Orlando logo. The teaser confirms the college football event’s return in December 2026, coinciding with the release of Doomsday.
The second teaser shows a chocolate chip Pop-Tart walking through the jungle as clips from previous bowls flash on the screen. It ends on a similar note with two tarts popping out of the toaster and the logo flashing on screen.
The third teaser opens in a store room, followed by a Pop-Tarts bowl appearing on the screen. It also shows two costume-clad individuals swatting at each other’s hands. The concluding scene shows a person screaming in front of the toaster trophy as the costumed individuals reappear in the background.
The fourth teaser features the classic Pop-Tarts flavors of Frosted Confetti Cupcake and Chocolate Chip Cookie Dough. It also includes some flashback clips of discontinued flavors. They walk up to the middle of the stadium, and an individual gives them a pep talk before asking them about their plans for the day.
The teasers have sparked a ton of reactions from fans, with one commenting, “Pop Tarts Will Return In AVENGERS: DOOMSDAY”. “This is amazing”, echoed another Instagrammer. One comment read, “ABSOLUTE CINEMA”.
