Heinz has introduced a new French fry box that makes sauce dipping cleaner and easier. The food company has come up with a simple yet innovative solution to the age-old problem, especially for fans of condiments, who love having fries with sauces.
Heinz unveils new french fry box for convenient sauce dipping
Heinz has launched a new French fry box for those who love to dip their fries in sauces on the go. Previously, those who loved sauces would simply pour some over their fries. This would result in crispy fries turning soggy and fingers becoming messy.
However, Heinz has unveiled a new French fry box with a condiment compartment. Known as the Heinz Dipper, the food company has created a little sauce pocket on the box itself. People can simply pour some ketchup or mayo into the little pocket or compartment, then dip their fries on the go and relish them without the worry of them turning soggy. It functions like a front pocket on a shirt.
Heinz even launched a campaign video on its Instagram with the caption, “Everyone knows you can’t have fries without Heinz. So we finally added a spot for ketchup on fry boxes.” The text in the video reads, “The fry box hasn’t changed since 1950. But there’s always been one problem. There’s nowhere to put the ketchup.”
The video cuts to multiple clips of consumers struggling to dip their fries in sauce. Some splattered it over their fries, while others poured a little on the side and somehow managed to dip their fries.
The food company declared it has decided to change that and showcased its built-in Heinz Dipper. Notably, it has a keystone pull tab, two-packet capacity, and an integrated ketchup packet.
So far, the Dipper fry box is available in stadiums and select restaurants across 11 countries. The food company plans to introduce it in other countries at a later date.
Nina Patel, Vice President of the Global Heinz Brand, said, “After spotlighting the uncanny resemblance between fry boxes and our iconic Heinz Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our Heinz lovers everywhere.”
