V Palm Springs is the Desert’s New Hotel Destination

Palm Springs has a new letter to add to its proverbial alphabet of hotel choices, “V.” The old Curve hotel at 333 E Palm Canyon Drive has been transformed into V Palm Springs, a destination property with multiple pools and a hip outdoor bar to compete with nearby properties such as The Ace Hotel that lure a young, upscale crowd seeking a bit of style with their sun.  

The look of the 140-room property is indeed a step up from the Curve. Contemporary design elements “reflect the traditional desert culture, which is re-envisioned through the use of new materials including cement, wood and fumed oak—all warmed with textures, tribal patterns and accents of colors,” a press released cooed shortly before the official opening in April.

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But the first thing guests will notice when driving up is the brand new entrance, which looks like something out of a sci-fi film (muted, yet somehow futuristic). However, please don’t think the V is cold in any way – quite the opposite, actually. Once guests arrive at their room, warm interiors with earth tones and a monochromatic color palette soothe with flavors of the Southwest, while concrete floors give it all a decidedly modern twist.

A room at V Palm Springs.

Already, word is getting out that The V is a great alternative to other area hotels after a similar demographic (those coveted upmarket L.A. and O.C.-based young professionals sans families), with introductory prices aimed at getting people talking (rates range from anywhere from $144 to around $300 per night, depending on the night and what special events may be taking place in Palm Springs on any given weekend). 

While The V Palm Springs is already an inspired new choice for anyone looking for a new spot to spend a few days escaping L.A., things are set to get even better at the property later this summer and into fall. A full-service restaurant (called Solstice) and a new wing of the hotel (with a second pool) are set to open soon, promising to really make this a true destination hotel.

In the meantime, guests can enjoy a drink poolside at Elixir bar, where cocktails such as the bar’s Desert Cherry Swizzle ($14) keep hipsters hydrated while taking in a nice view of the nearby San Jacinto mountains. So this summer do yourself a favor and get acquainted with the 22nd letter of the Roman alphabet, to feel like Caligula (or Nero), if only for the day.


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