SAN RAFAEL, CALIFORNIA - FEBRUARY 14: In this photo illustration, a McDonald's McPlant Beyond Meat burger is displayed with french fries at a McDonald's restaurant on February 14, 2022 in San Rafael, California. Nearly three years after Burger King and Carl's Jr. rolled out meat-free burgers, McDonald's has debuted its McPlant burger made with a Beyond Meat vegetarian patty. For a limited time the burger is being offered at 600 McDonald's restaurants across the country. (Photo illustration by Justin Sullivan/Getty Images)

McDonald’s Enters Metaverse, Could Promise Free NFT With Every Heart Disease

“Would you like an NFT with that Big Mac?” That’s right, McDonald’s is entering the Metaverse. Words that we never thought would be spoken, and yet here we are. Much to the chagrin of everyone who has ever lived, Mcdonald’s is making a play for the Metaverse in a big way by filing several trademarks in the virtual space. Sigh.

The filing was noted by trademark attorney Josh Gerben, who tweeted that the fast-food giant has applied for 10 different trademarks in the virtual space. Unsurprisingly, McDonald’s is looking to “Operate a virtual restaurant and virtual goods,” as well as “operating a virtual restaurant online featuring home delivery.” Sweet baby Jesus, what has capitalism come to?

To add more salt onto the wound, McDonald’s has not overlooked the idea of Non-Fungible Tokens (NFTs). They have also filed trademarks for “virtual food and beverage products” in addition to “downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens”. Yes, because what the people really want is some shitty NFT with every heart disease they hand out.

One of the applications also included their McCafe brand in their metaverse filings. Ironically enough, one of the applications is for the brand to be able to offer entertainment services. Namely, the fast-food company wants to provide “online actual and virtual concerts and other virtual events”. These virtual concerts are supposed to “eliminate geographical barriers and pandemic restrictions that prevent fans from seeing their favorite acts perform while reducing the costs of touring.” Are you ready for an amazing Paris Hilton metaverse concert sponsored by McDonald’s? We sure aren’t.

Unfortunately for consumers, this is only the beginning of the corporate Metaverse takeover. Recently, Panera Bread filed similar trademarks for a “Paneraverse.” According to Gerben, however, this is only the tip of the iceberg. “I think you’re going to see every brand that you can think of making these filings within the next 12 months.” God help us all.

Cover Photo: Justin Sullivan / Staff (Getty Images)


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