What’s the best way to prepare for a day of festival fun, filled with everything from tech conferences to crowd-surfing? The right outfit will take you far.

A) Helmut Lang Cotton Shirt, $125
B) Levi’s® 512™ Slim Taper Fit Jeans in Jukebox, $79.50
C) Vintage Sonia K Cable Knit Sweater, $85.
D) Levi's® 501® Original Fit Jean Shorts in Echo Park, $59.50.

Stay Connected
You’ll need a compact bag to carry some key electronics, along with other essentials. All the better if your backpack looks super slick and has a solar-powered battery for convenient on-the-go charging.

The Birksun Mythos Black Backpack $139, is sleek, waterproof, and equipped with a solar panel that powers a built-in lithium battery capable of charging your phone. 

Pro Tip: Download the SXSW GO app to browse lineups, get recommendations, and create your personal schedule. Available in the Apple Store and Google Play.

Remember The Essentials
There are just certain festival fundamentals that you cannot do without. Mainly: a reusable bottle for water and a cool flask for booze. Additionally, bring a classy cap and simple spectacles for portable shade, high fidelity earplugs for bathing safely in all the sound, and an extra pair of dark pants for transitioning from a day to evening look.

A) Urban Outfitters Gold Plated Flask, $35.
B) Levi’s® 502™ Regular Taper Fit Jeans in Nightshade, $69.50.
C) Gents Paul Flat Brim Strapback Baseball Cap, $34. 
D) Memobottle A6, $26. 
E) Hearos High Fidelity Ear Plugs, $14.99.

Whether in your bag or back pocket, this simple Gold Plated Flask by Urban Outfitters will help you turn it up anyplace, anytime.

The petite Memobottle A6 is the well designed, reusable, BPA-free water bottle of your dreams. One dollar from every online order is donated to water.org, providing access to safe water for one person for 10 months.

Go With The Flow

Getting around Austin during SXSW is tricky. Streets are packed, traffic is high, and there is no Uber. Alternatives exist, but if you really want to pave your own path, bring your own transport! A 22” Penny Skateboard or compact electric scooter will do the trick.

The EcoReco Scooter, $799, is lightweight, foldable, and battery-powered. Just charge up and roll out.

Pro Tip: Looking for Uber alternatives? Arrange for an Electric Cab, sign up for complimentary Mazda Express ride service or go fancy and reserve a limo!

Run The Night
As the sun begins to set over Austin, go the extra mile and elevate your style. Pull out those black pair Levi’s® 502™ taper fit jeans you packed in your bag at the beginning of the day, pair it with a dapper coat, and hit the ground running.


Photographer: MOISNOMOIS. Stylist: Ton Aguilar. Assistant Stylist: Thalie Tapia. Hair/Makeup: Allie Gibson. Models: Cheyne Hannegan and Selena Sloan. Creative Director: Jose Inigo. Aritistic Director: Andrew Pogany. Producer: Chris Marple. BTS Photography/Video: James Armstrong and Cuauhtzin Gutierrez. Designer: Hannah Niebla and Angela Truong.