Hey Sneakerheads! Ch-Check Out These Ad-Rock Designed Kicks

Photo: Gilbert Carrasquillo (Getty Images)

Activism takes many forms. For Beastie Boys’ Adam “Ad-Rock” Horowitz, it comes in the shape of a fresh sneaker that he designed with vegan footwear company Keep that will help raise money for Planned Parenthood.

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The limited edition “Ramos Ad-Rock” provides you with winter warmth and boasts a primarily black design, accented with magenta laces (a nod to Planned Parenthood) and an embroidery of “Horovitz” split between the right and left shoe. The shoe is available to pre-order (here) at $97 a pair and will ship late February 2017.


 “Given the outcome of our current election, it’s gonna get a lot colder before we can feel that summer sun again,” Ad-Rock said in a statement. “So I collaborated with my friend, Una (Kim, Keep Shoes founder), not just because I wanted warm sneaks, but because I support small business. I support women-run business. I support Asian-American-run business. Net proceeds of this shoe will be donated to Planned Parenthood because I support a woman’s right to choose and feel that women should not be punished for making decisions about their own lives and bodies.”

Keep, which launched in the summer of 2006 has previously collaborated with other musicians, including Bon Iver, Animal Collective, Dinosaur Jr. and Tegan and Sara.