Hey Sneakerheads! Ch-Check Out These Ad-Rock Designed Kicks
Photo: Gilbert Carrasquillo (Getty Images)
Activism takes many forms. For Beastie Boys’ Adam “Ad-Rock” Horowitz, it comes in the shape of a fresh sneaker that he designed with vegan footwear company Keep that will help raise money for Planned Parenthood.
The limited edition “Ramos Ad-Rock” provides you with winter warmth and boasts a primarily black design, accented with magenta laces (a nod to Planned Parenthood) and an embroidery of “Horovitz” split between the right and left shoe. The shoe is available to pre-order (here) at $97 a pair and will ship late February 2017.
“Given the outcome of our current election, it’s gonna get a lot colder before we can feel that summer sun again,” Ad-Rock said in a statement. “So I collaborated with my friend, Una (Kim, Keep Shoes founder), not just because I wanted warm sneaks, but because I support small business. I support women-run business. I support Asian-American-run business. Net proceeds of this shoe will be donated to Planned Parenthood because I support a woman’s right to choose and feel that women should not be punished for making decisions about their own lives and bodies.”