HTC Vive Receives Major Price Increase in UK Following Brexit

The price of the HTC Vive has been raised by £70, with the company stating that the decision has been made as a result of the decline of sterling in the wake of Brexit.

The virtual reality headset’s price has now increased from £689 to £759 + P&P, a sizable leap that the company has stated is due to the UK leaving the European Union. A message outlining the price increase on the HTC Vive website reads:

“HTC continuously monitors and adjusts pricing to ensure we are providing our customers with the best value possible.  Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK to £759 + P&P.  The adjustment will come into effect on Monday 1st August. 

We are committed to providing the best possible VR experience with Vive and would like to thank our UK customers and partners for their continued support.”

Also See: Oculus Rift vs HTC Vive vs Playstation VR: Which Should You Buy?

Following the results of the EU referendum the Sterling fell to $1.2796, its lowest value in 31 years. With the UK economy now in a state of uncertainty, companies are looking to inflate the cost of their products to fall in line with the region’s decreasing currency, with OnePlus having previously raised the price of its flagship OnePlus 3 smartphone after the referendum result.

With both the PS VR and the Oculus Rift maintaining their respective price points at the time of this writing, it remains to be seen whether or not they follow suit and that VR in the UK becomes more expensive as a result.