Sponsored | REI Looks to Shake Up Black Friday

 

 

Rather than forcing employees to finish their Thanksgiving meals with their families early and get to work preparing for the onslaught of eager shoppers on Black Friday, major outdoor retailer REI is telling their employees to instead to #OptOutside and enjoy the great outdoors.

To learn more about this unprecedented event, watch the video above featuring REI’s CEO Jerry Strizke and his explanation of the historic closure.

(Photo by Suzi Pratt/Getty Images for REI)