Bell Media Strikes Distribution Deal Called Project Latte

Bell Media recently announced “Project Latte,” a deal between Telus, Bell Aliant and Bell Canada that will deliver the company’s new video streaming service to clients.

David Fuller, president of Telus Consumer and Small Business Solutions, told CP24 in Toronto that he was excited about the new venture. “The service complements our existing TV and movie offerings by adding thousands of hours of premium on-demand content across multiple screens. We are very excited to be one of the first distributors of this strong new service. It will further expand the choices available to TELUS customers and allow them to relive some of their favourite TV shows, and also to discover and devour great new content.”

According to The Canadian Press, customers who have Telus Optik TV, Bell Fibe TV and Bell Aliant FibreOP TV set-top boxes will be offered “Project Latte” when it launches. It will also be available via mobile apps, the web, game consoles and smart TVs. Bell Media president Kevin Crull told the news outlet, “With the first of Canada’s major television providers signed on, representing approximately 3.5 million customers across the country, we are well on our way to delivering on our objective of serving every TV subscriber in Canada with Project Latte.”

The streaming service has exclusive Canadian rights to all of HBO’s off-air series, including “The Sopranos” and “The Wire.”

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