VIDEO: Watch the Star Wars Trailer: Guardians of the Galaxy Style
The art of selling a movie is a little different now than it was 37 years ago. Oh, who are we kidding? Trying to get people into a movie theater now is NOTHING like how it used to be.
Case in point: check out this trailer for a humble, little picture called Star Wars — if the fine folks in the 2014 DIsney promotions department could work their magic on it.
Taking some cues — some HEAVY cues — from their work pitching Guardians of the Galaxy, this trailer posted to Crave film site Cinema Blend layers in familiar 1970's rock tracks "Hooked on a Feeling" by Blue Swede and Norman Greenbaum's "Spirit in the Sky" to paint George Lucas' universe as a good-natured, rip-snorting, rollicking good time at the movies.
Sure, they borrowed heavily from The Empire Strikes Back and Return of the Jedi footage to make their point…but damn, if Darth Vader's menacing doom has never seemed like so much side-splitting fun before.