Harley-Davidson Tickled Pink to Take on Breast Cancer

In the tire marks of a successful 2013 in which Harley-Davidson riders raised more than $1 million in the fight against breast cancer, the 2014 Harley-Davidson® Genuine MotorClothes Pink Label Collection apparel and merchandise is already rolling in just in time for the holidays.

For 2014, the new and expanded H-D Pink line includes 88 items, with 3% of each purchase going to organizations like the National Breast Cancer Foundation and Young Survival Coalition.  

The items for sale range from clothing to collectibles, from the pricey to the affordable. The new Limited Edition Pink Label Mandarin Collar Leather Jacket starts at $495. The new Pink Label Performance Knit Top comes in at just $65, while the new Crystal Bar & Shield Logo Necklace featuring Swarovski crystals and a tarnish-resistant, solid brass plating silver palladium finish waits for $45.

In an official statement, Karen Davidson, Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company co-founder said the Pink line was all about the women facing the disease.  

“The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” she said. “The custom Pink Label gear is a powerful way for riders and enthusiasts to express their support for the one in eight women in the United States who are diagnosed with this disease.”

As a motorcycle lover and as the son of a mother who beat breast cancer twice, I’ll throw journalistic objectivity aside and urge everyone seeing this to pick up a gift or two from this honorable sea of pink.


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