After a long absence from television, Elvira is storming back this fall with a new TV showcase.
Tentatively titled “Elvira’s Movie Macabre,” the new series will feature 26 two hour horror films, hosted by the Mistress of the Dark herself. The series will air on THIS! Television and in national syndication through its distributor, Trifecta Entertainment.
“Elvira will be every bit as relevant as the first day she burst onto the scene; a beautiful opinionated woman who always delivers just what her audience expects from her,” offered Trifecta CEO, Hank Cohen. “At Trifecta, we take pride in bringing proven and trusted brands to the syndicated marketplace; Elvira is a time-tested and wildly successful brand unto herself and her new show perfectly exemplifies our strategy.”
Elvira was first created and performed by actress Casandra Peterson back in 1981, when she was chosen to host a revival of “The Vampira Show” that eventually became the original “Elvira’s Movie Macabre.” Peterson’s Elvira became quickly known for her distinctive makeup, sexy outfits and her sharp valley girl wit. During the ’80s, Peterson frequently appeared as Elvira on “The Tonight Show” and several other TV talk shows, as well as several national ad campaigns for Coors Light and Mug Root Beer.
Elvira reached the peak of her popularity in 1988 when Peterson starred and co-wrote the feature film, “Elvira: Mistress of the Dark.” The character also spawned multiple comic book series, action figures, trading cards, pinball machines, perfumes and even a wildly popular Halloween costume.
Cassandra remains on board the new “Elvira’s Movie Macabre” series as both a writer and producer, in addition to her title role. Ted Biaselli is also attached as a producer, along with Executive Producer, Anita First.
“Elvira’s Movie Macabre” will debut the weekend of September 25.