Interview: Tiesto & Martin Garrix on Their New Collaboration, 7UP Partnership and The Essence of Ultra
EDM powerhouses Martin Garrix & Tiesto have joined forces for a progressive collaboration called “The Only Way Is Up” as part of a large-scale dance music promotion by 7UP. In addition to a rad commercial, the Dutchmen have 7UP cans with their faces on it, as well as the experience of matching mentor and student in the craft as Garrix has long credited Tiesto for being a primary influence in his entry into EDM.
Crave caught up with the duo down in Miami Music Week as we roll into Ultra weekend, and had a blast with the guys as they discussed their ongoing collaboration for the 7UP promotion, what Ultra means to them as one of the highlights of the year, where the crowd expects new music and every DJ, producer, record label and beyond are there for the action. They’re in it to create memories, happiness, and an escape of transcendent musical bliss. Check out our full conversation, exclusively on Crave:
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