U2’s Bono has apologized for partnering with Apple in order to force the band’s new album Songs of Innocence into users’ iTunes libraries.
While hosting a Facebook Q & A session, Bono was hit with the following question: “Can you please never release an album on iTunes that automatically downloads to peoples playlists ever again? It’s really rude.”
Despite previously saying that infesting the music libraries of every single iTunes user was a “punk rock invasion”, Bono has now seemingly realised the error of his ways, replying: “Oops. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves.
“Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”
Despite the user backlash being so intense that Apple was forced to implement a feature that would allow users to delete Songs of Innocence from their iTunes libraries, it was revealed that 5% of iTunes users had downloaded the album of their own volition, ranking it among the top 40 best-selling LPs ever.
The U2 Facebook Q & A session saw all four members of the band sitting back-to-back, fielding questions to one another. Other pressing issues covered in the session included “Why doesn’t Larry and Adam have cool names like The Edge and Bono!?” and “You & Bono seem to be the closest of friends. When do you really want to throw him out of the window?” to which The Edge replied: “It’s hard being in a band. Bands are like street gangs, so to be in a street gang [at] age 40 plus, is kind of unnatural, and even more difficult than when you’re in your 20s. But we still manage to make it work.”
Nice dodge there, Edge.
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