Kim Kardashian is facing backlash over a pricey SKIMS holiday release. Shoppers are questioning whether the brand’s $148 advent calendar is worth the price. The SKIMS advent calendar includes 12 items, but a viral unboxing video has left some customers disappointed with what they found inside.
What shoppers found inside the 12-day SKIMS holiday calendar
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According to Page Six, the backlash grew after an unboxing video went viral on TikTok. The video received more than 45 million views and sparked a wave of comments about the calendar’s price.
The $148 calendar does not include clothing, shapewear, or lingerie. Instead, SKIMS’ official product listing shows 12 smaller accessories.
They include a bear keychain, hair ties, satin scrunchies, bobby pins, clips, and headbands. The calendar also contains a SKIMS squishy, a comb keychain, a logo keychain, and a faux-fur compact mirror keychain.
However, some viewers felt the items were not worth the price. Page Six reported that commenters called the contents “junk,” while others estimated that the products were worth closer to $20.
One unhappy viewer even called the calendar “lawsuit-worthy.”
SKIMS has since responded to the complaints. A spokesperson told Page Six that the calendar had not met some customers’ expectations. The company said it had contacted buyers and offered either a full refund or SKIMS store credit.
The backlash comes amid Kardashian’s wider SKIMS holiday campaign. Just days earlier, she and Jennifer Lawrence stepped out in matching pajamas and robes from the new holiday line.
However, this is not the first SKIMS product to draw criticism online. Kardashian’s faux-hair underwear collection also confused shoppers when it launched in 2025.
This time, though, the backlash surrounding Kim Kardashian is less about the design and more about the price. For some shoppers, 12 small items simply did not feel like a $148 holiday surprise.
With millions of views on the unboxing video, the reaction has become almost as visible as the product itself. For now, SKIMS appears to be addressing complaints directly by offering refunds or store credit to dissatisfied buyers.
