Kim Kardashian has a new name behind one of her recent fashion looks. Law Roach revealed that he styled the SKIMS founder for a major Los Angeles event. The move connects the stylist to Kardashian after an earlier SKIMS moment drew wide attention online. With their new professional relationship, Roach has entered Kardashian’s fashion fold.
Law Roach styled Kim Kardashian months after his SKIMS faux-hair underwear comments went viral
Kardashian attended the opening celebration of the Lucas Museum of Narrative Art in Los Angeles on Sept. 19. Roach shared a video of Kardashian on X and confirmed that he handled her look for the event. “New client,” he wrote alongside the video. Kardashian wore a Chinese-inspired Yves Saint Laurent outfit from the brand’s Fall/Winter 2004 collection by Tom Ford.
Roach is best known for his long-running work with Zendaya. His new work with Kardashian comes nearly a year after his reaction to SKIMS’ faux pubic hair underwear went viral on social media. SKIMS described the intimate wear as a mix of curly and straight faux hair in 12 different shade variations. The brand marketed the product by creating a parody of 1970s game shows in the form of a campaign video.
SKIMS announced the underwear on Instagram with the caption, “Just Dropped: The Ultimate Bush.” The post added, “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.” Kardashian was then interviewed by E! News about the attention surrounding the unusual product. “It was just a fun, silly idea,” she said, adding that she was “shocked it got so much attention.”
Kardashian’s latest look shows Roach taking on a new role in her fashion choices. The stylist has now publicly confirmed her as a new client as their relationship has become news following the launch of the SKIMS brand. Kardashian’s Yves Saint Laurent look marked a new professional styling link between the two. Roach’s simple post confirms that Kardashian has joined his client list.
