Brooklyn Beckham is reportedly thinking much bigger than hot sauce as he maps out his next business move. The 27-year-old is said to be leaning on billionaire father-in-law Nelson Peltz for advice while expanding Cloud23. The reported plans come amid the ongoing Brooklyn Beckham family feud with David Beckham and Victoria Beckham. Brooklyn Beckham has said he does not want to reconcile with his family. That makes his ties to the Peltz side more notable.
Brooklyn reportedly wants to expand Cloud23 with advice from Nelson Peltz and build an empire
According to The Sun, a source claimed Nelson has been advising Brooklyn Beckham on building a larger business. The insider said the strategy starts with easy-to-sell products such as Cloud23 hot sauce. From there, the brand could expand product by product.
The source also claimed Brooklyn Beckham has been listening closely to his father-in-law. Nelson reportedly believes strong brand recognition could eventually open the door to restaurants. That could give Brooklyn a broader food business beyond Cloud23.
Brooklyn Beckham launched Cloud23 in 2024. His interest in food has remained central to his public work. That includes cooking videos and appearances promoting the hot sauce brand.
The latest report also lands against a complicated family backdrop. Brooklyn Beckham previously laid out his version of the feud. He accused David and Victoria of trying to control parts of his personal life. He also said he wanted to step away from the Beckham family brand and make his own choices.
Nelson, meanwhile, has publicly spoken warmly about his son-in-law. Earlier this year, the billionaire investor called Brooklyn ‘great’ while largely avoiding the family drama.
The source claimed Brooklyn Beckham once would have turned to David and Victoria for business advice. Now, he reportedly looks to his father-in-law instead. The insider also alleged that Brooklyn and Nicola Peltz Beckham want to build an empire. Their reported goal is to create something that can stand apart from “Brand Beckham.”
For now, those ambitions remain reported plans rather than announced expansion deals. Still, the existing Brooklyn Beckham business gives him a platform to grow further in food and consumer products.
