Playboy Celebrates Redesign With Sexy Super Bowl 50 Bash

Photo by James Armstrong.

Apparently, Super Bowl weekend isn’t all about brawn, its also about…babes? Playboy launched its newly redesigned magazine Friday night as a star-studded kick-off to the Super Bowl weekend. The esteemed publisher’s used the event to debut it March 2016 issue, its first non-nude version, featuring none other than our Favorite Woman Of The Week, Snapchat superstar Sarah Rose McDaniel. Party guests received copies of the issue via an Instagram activated vending machine, just another symbol of the magazine’s pivot to attract digital-natives.

VIPs and attendees arrived at the party through a time portal tunnel, which took them on a visual journey of the history of Playboy and auto sponsor Dodge. The event featured EFFEN® Vodka cocktails, notable food trucks including Mozzeria, El Sur, Curveball and Pacific Puffsas, as well as a performance by EDM powerhouse Alesso. Attendees included celebrities like Adrian Grenier, Jeremy Renner, Jamie Chung,Cuba Gooding Jr., and Nina Dobrev, as well as a slew of NFL athletes, including Antonio Gates, Marshawn Lynch, Golden Tate and Terrance Williams, among others.

But the real question is, is a Playboy party still a Playboy party if it’s not NSFW? See for yourself: 

 

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