Sydney Sweeney is bringing some serious star power to the sports world. The actress teamed up with Novig for a sports-themed campaign that sees her playfully put her own spin on the phrase “knows ball.” Throughout the video, Sweeney poses alongside football and basketball props while delivering a series of striking looks, including moments where she appears fully nude.
Sydney Sweeney proves she knows ball as she goes nude in Novig campaign
Confirmed: Sydney Sweeney knows ball. https://t.co/EXQ4PzVZsi
— Novig (@Novig) September 9, 2026
The campaign opens with Sydney Sweeney facing the camera while holding two footballs across her chest. With her shoulders left completely bare, she uses the footballs to strategically cover herself as stadium-style lights glow behind her.
The “Euphoria” star later takes the sports theme even further. In one scene, she appears nude while sitting on a basketball hoop, holding a basketball on one finger. The strategically positioned setup keeps her covered while leaning heavily into the cheeky concept of the campaign.
Another shot sees Sweeney sitting topless on a bench in nothing but a pair of tiny white Novig shorts. The micro shorts feature the company’s name around the waistband and ride high on her thighs. Between footballs, basketballs, protective gear, and Novig pieces, Sweeney committed completely to the campaign’s sporty yet cheeky aesthetic.
