Tate McRae is taking over New York City with her boldest perfume campaign yet. The topless image, which currently towers over busy streets, shows the Canadian singer with a fierce look. Moreover, the campaign brings out a side of McRae that’s unglamoured but impactful nevertheless.
Tate McRae brings major sultry vibes to NYC in topless look for her new perfume
Check out Tate McRae’s stunning look here:
The giant billboard promotes TATE 01, McRae’s debut fragrance. The minimalist image gives the campaign a distinctly editorial feel. The striking black-and-white campaign features McRae posing topless in the water. She covers her chest with her arms. Additionally, her wet hair adds to the sultry mood.
In the photo, her face appears serious and intense. Meanwhile, the monochrome photography keeps the focus on the singer and the fragrance. The campaign has appeared across New York City. Murals and billboards now feature McRae’s striking image.
McRae also posted about her perfume, TATE 01, on Instagram, further sharing that it is available for purchase.
