Five Guys is giving back to its fans in a big way, making up for a less-than-smooth celebration earlier this year. The fast-food chain is reviving a wildly popular offer that tanked earlier this year. After a wildly popular buy-one-get-one (BOGO) burger deal on its 40th birthday went haywire, the chain is bringing it back for a limited time.
Five Guys relaunches BOGO deal after failed previous attempt
Five Guys is giving fans a second helping of love, relaunching its wildly popular buy-one-get-one (BOGO) burger deal after the first attempt ended in chaos. The chain hopes to get it right this time after its initial launch left restaurants swamped and supplies running low across various locations.
To mark its 40th anniversary, Five Guys launched a BOGO burger promotion on February 17, 2026. However, the overwhelming response left stores scrambling to keep up with the excessive demand.
The fast-food giant later apologized for the chaotic launch. It admitted it “wasn’t ready” for the massive turnout, saying the promotion fell short of its usual standards. The company has stated that teams have spent weeks restocking ingredients and prepping stores for a smoother relaunch.
“Forty years is a long time, and the outpouring of support for our 40th birthday reminded us why we love what we do,” founder Jerry Murrell said.
Five Guys is now throwing a do-over party, launching the “40th After Party” deal, from March 9 to 12, 2026. Customers can purchase any burger at the regular price and get a second burger of equal or lesser value for free. The promotional code FGAFTERPARTY should be used for online or mobile app orders.
However, the BOGO offer is limited to one redemption per account. It is available exclusively for online or app orders, not for in-store purchases. The deal is on at participating Five Guys joints across the US and Canada for four days only.
Furthermore, Five Guys is showing appreciation for its store employees’ hard work. The dedicated workers are getting around $1.5 million in bonuses for handling the crazy crowds on February 17.
