Meghan Markle is lining up a Valentine’s play for her lifestyle rollout. She once said, “I see myself as an entrepreneur and a female founder.” Now the Duchess of Sussex is tying that pitch to soft romance. At the same time, Markle’s Valentine’s Day launch is framed as a mood, not a sale. The push centers on her brand “As Ever” and its shareable visuals. As of now, the “Suits” alum lives in California with Prince Harry.
Meghan Markle’s timing for brand’s Valentine’s Day rollout is ‘deliberate,’ per source
According to RadarOnline’s report dated February 10, 2026, the former “Suits” actor is planning a Valentine’s collection push for As Ever. One source said, “Nothing about this rollout is accidental.” They added, “The Valentine’s Day timing is deliberate.” Another insider said, “Meghan is very aware that images of romance and family life connect strongly with audiences.” Another insider added, “The aim is not simply to market a product.” They said, “It is to create an atmosphere and sell a feeling.”
However, the report pointed to posts built for intimacy. As Ever shared a video of a red ribbon box being unwrapped. It revealed strawberry and raspberry fruit spreads. A caption read, “Thoughtfully made for sharing, gifting and slow mornings at home with loved ones.” A source said, “That wording sits at the heart of Meghan’s soppy publicity blitz for Valentine’s Day.” Then they added, “It is carefully chosen to evoke comfort, closeness, and a sense of peaceful domesticity.”
Still, the outlet tied the campaign to her earlier Valentine content at home. In 2024, she shared a themed breakfast with Archie and Lilibet. It was set to Nat King Cole’s “L-O-V-E.” Meanwhile, the report cited a teaser carousel with jam, roses, and a bitten strawberry. The caption read, “Tomorrow, we revisit something sweet. One flavor worth the wait. Another worth returning for.” It recalled her “American Riviera Orchard” jam gifts. Ultimately, Markle’s brand Valentine’s Day launch sells Markle As Ever as a quiet domestic romance.
Originally written by Santanu Das on Reality Tea.
