While couples book dinner reservations and exchange gifts for Valentine’s Day, Wendy’s is turning its attention to those who are single. The fast-food chain announced a limited-time deal aimed at “Singles Awareness Day,” offering customers a chance to grab one of its signature cheeseburgers for just $1. The promotion rolls out immediately after Valentine’s Day and is designed specifically for single customers.
Wendy’s launches cheeseburger for single people
Wendy’s is rolling out a one-day deal for Singles Awareness Day, giving customers the chance to grab a Dave’s Single cheeseburger for just $1 on February 15. There’s a small catch: you’ll need to make another purchase to unlock the offer, and it’s available exclusively through the Wendy’s app, where the discount will be loaded for users that day.
The fast-food giant is pitching the promo as a budget-friendly alternative to over-the-top Valentine’s Day plans. Instead of splurging on fancy dinners or awkward date nights, the brand is encouraging solo customers to keep it simple and treat themselves.
In announcing the special, Wendy’s leaned into its signature sass, saying forget the dating drama, no ghosting, no unread messages. According to the company, a Dave’s Single has been “showing up” consistently since 1969, promising a dependable bite that won’t let you down (via Dexerto).
One of the staples on Wendy’s menu, the Dave’s Single comprises a fresh beef patty stacked with American cheese, crisp lettuce, tomato, pickles, onions, ketchup, and mayo, all tucked inside a warm, toasted bun. For this campaign, the chain is having fun with it, cracking jokes about complicated love lives and dating disasters while pitching the burger as the one thing that won’t flake on you.
While Wendy’s is encouraging people to embrace their single life, other fast-food players are focusing their Valentine’s efforts on couples. McDonald’s has rolled out a limited-time Valentine’s promo that pairs its Chicken McNuggets with fancy caviar kits offered online. Over in Las Vegas, Denny’s is taking things to the next level, inviting couples to tie the knot for free at its Fremont Street spot.
