Sydney Sweeney has embarked on her entrepreneurial journey, and she is doing it in style. The “Euphoria” actor recently launched her lingerie label called SYRN, pronounced “siren.” The brand offers lingerie designed to make people feel comfortable yet playful at the same time, with a focus on self-expression. Recently, Sweeney pulled off the perfect marketing moment, stepping out in a chic outfit and letting her brand’s boxer-style underwear make all the noise.
Sydney Sweeney’s SYRN tease offers glimpse of her brand’s unreleased item
Sydney Sweeney revived the retro peekaboo boxer trend with her latest SYRN tease. Sweeney, who has always been a fan of peekaboo boxers, pulled off the trend once again. As reported by Marie Claire, she has earlier rocked a preppy outfit and let white boxer shorts show, with the Miu Miu logo waistband visible. Having worn the peekaboo-boxer look before, her teasing of SYRN boxers feels like a natural continuation of her style.
The “Anyone But You” star subtly promoted her upcoming SYRN “Comfy” underwear line. She stepped out in New York City wearing a blue button-down shirt with full sleeves, paired with low-rise denim jeans. What captured attention was that she adjusted her shirt to flaunt her high-rise white boxers peeking out of the jeans, showing the perfect peekaboo style.
SYRN’s latest “Comfy” collection hasn’t been released yet, with only “Seductress” and “Romantic” pieces available for now. The collection reflects different moods, and by wearing this outfit, she teased her brand’s “Comfy” line brilliantly.
The 28-year-old styled her chic outfit with black sunglasses and completed the ensemble with white heeled pumps. Her look was shared by @cloud9_2025 on X (formerly Twitter). SYRN was launched on January 28, 2026. The lingerie brand debuted with 44 different size options and a complete focus on comfort and inclusivity.
With this move, it’s clear that Sweeney knows how to turn a style statement into a full-blown business moment.
Originally reported by Chhavi Puri on Reality Tea.
