Bad Bunny will headline the Apple Music Super Bowl LX halftime show. This year’s Super Bowl is a blockbuster game between the New England Patriots and the Seattle Seahawks. Scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, Bad Bunny’s performance has already sparked a lot of discussion online.
Fans expect a record-breaking night. Last year, Kendrick Lamar drew 133.5 million viewers. In 2023, Rihanna’s set drew 294 million views on YouTube. Industry experts believe the Puerto Rican superstar might top these numbers. His global appeal suggests a historic viewership spike for the NFL.
Bad Bunny might make history at Super Bowl with most-watched halftime
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Bad Bunny will make history as the first headliner to perform entirely in Spanish. He previously appeared in the 2020 halftime show with Jennifer Lopez and Shakira. That show earned over 334 million views on the NFL’s YouTube channel. Now, as a solo act, he aims for global unity.
Terry Rosoman, Head of Marketing at TicketSource, praised the move in a news release. “His recently released trailer is very telling of what we can expect from his performance. It features people of all ages, genders, and backgrounds, sending a clear message of unity: no matter who you are or where you’re from, this is for you,” Rosoman stated.
The singer’s recent trailer features diverse people to promote a message of inclusion. Rosoman believes the set will be “high-energy” and “visually striking.” Rumors suggest the three-time Grammy winner will bring out surprise guests. He will also bring his famous fashion sense and signature dance moves.
Furthermore, experts predict his reggaeton and Latin trap hits will dominate the night. This show could become the most-watched in history by bringing the world together.
