If KFC is your go-to takeaway, you’re in luck: you could snag some free chicken this New Year’s Eve. The fast-food chain is launching a promotion that pairs its fan-favourite fried chicken with caviar and wine—the perfect treat for those choosing a cosy night in with family.
KFC is giving free chicken on NYE
On Wednesday, December 31, KFC will offer a buy-one-get-one-free deal on its 8-piece Fried Chicken Bucket when ordered online or via app. The bucket will only feature dark meat. The offer will be exclusively available to KFC Rewards members, according to a press release published on December 18.
KFC is not only giving away free chicken on NYE, but also suggesting that customers pair it with an elevated topping like caviar and completing the combo with sparkling wine. With this offer, the fast food spot is embracing the “high-low” food trend that has taken over social media recently. According to the press release, KFC introduced the offer to help fans elevate their at-home NYE celebrations without the need for elaborate planning or a big budget.
Melissa Cash, KFC U.S. CMO, explained, “We’re seeing a real appetite for playful, high–low food moments. As fried chicken and caviar take over social feeds, our BOGO buckets give fans an easy, affordable way to try the trend at home. It’s a fun reminder that great food doesn’t have to be complicated to feel special.”
KFC curated the at-home experience as part of its collaboration with The Caviar Co. and wine brand Luc Belaire. At the same time, the fast-food chain suggested that fans can customise their fried chicken with toppings of their choice. KFC will give free chicken on New Year’s Eve for a limited time, and customers will need a Rewards membership to redeem the offer. Each account can redeem the offer only once.
