Joseph Gordon-Levitt & Others Set up Creators Coalition on AI
Photo Credit: Gonzalo Marroquin/Getty Images for Netflix

Joseph Gordon-Levitt & Others Set up Creators Coalition on AI

With Hollywood struggling to keep up with the rise of AI and the developments threatening to derail human labor and creativity, a group of entertainment industry workers launched a new coalition, Creators Coalition on AI, that aims to advocate for the rights of creators. The founders of the cause include Daniel Kwan, Joseph Gordon-Levitt, Natasha Lyonne, and Janet Yang, among many others. They are also backed by some of Hollywood’s biggest names.

Joseph Gordon-Levitt, Natasha Lyonne, and more team up to form CCAI

In the wake of several controversies surrounding AI intervention in the realm of filmmaking, a group of prominent entertainment industry workers has launched a new coalition. The group formed the Creators Coalition on AI to advocate for the rights of creators in the rapidly evolving industry.

The coalition was founded by eighteen people. The founders include Everything Everywhere All at Once filmmaker Daniel Kwan, producer Jonathan Wang, actors Natasha Lyonne and Joseph Gordon-Levitt, former Academy president Janet Yang, filmmakers David Goyer and Paul Trillo, cinematographer Jim Geduldick, Tim Friedlander, Lynn Renee, Randima Fernando, Jac Schaeffer, Ted Tremper, Dawn Nakagawa, Nathalia Ramos, Alex Gardels, and Nick Goddard.

“Recently, the tech industry has announced a rapid series of agreements that have deeply alarmed the creative community. With generative AI evolving so quickly, creators need to come together, get on the same page, and leverage our collective power,” the website of Creators Coalition on AI reads.

“The Creators Coalition on AI (CCAI) is an agnostic convening organization, born from the necessity for a central hub for cross-industry discussions about how AI is impacting the entertainment industry. Over the last several months, we have worked to reach broad alignment on a set of principles for responsibly implementing AI across the entertainment industry and creative communities.”

The site adds that the CCAI will function to uphold four core pillars: Transparency, Consent, and Compensation for Content and Data, Job Protection and Transition Plans, Guardrails against Misuse and Deepfakes, and Safeguarding Humanity in the Creative Process.

More than 500 artists, including Cate Blanchett, Rian Johnson, Phil Lord, Kristen Stewart, and Taika Waititi, have backed this coalition.

Originally reported by Sourav Chakraborty on ComingSoon.

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