Oscar-winning actress Jennifer Lawrence is officially making her stride into the commercial beauty landscape. She is stepping into the beauty business with a haircare brand of her own.
The actress is preparing to launch mes° beauty on October 27, 2026. The brand’s official website describes it as “Biodesigned Haircare by Jennifer Lawrence” and features the upcoming launch date.
While the landing page also credits biotechnology partner Arcaea, specific details regarding formulations, active ingredients, and the full product lineup remain undisclosed.
What to know about Jennifer Lawrence’s upcoming haircare launch
Right now, the official mes° beauty website functions primarily as a digital preview, inviting interested consumers to register with their names and email addresses for upcoming product reveals and launch notifications.
The brand has described its approach as “A new perspective on beauty.” However, mes° beauty has not provided further information about the science behind its approach. The product prices, availability, and specific hair concerns the range will target remain unknown.
These details will be important in establishing how mes° beauty plans to stand out in the market. The launch could also offer a clearer look at Lawrence’s vision for the brand and the products she intends to offer consumers.
Meanwhile, Lawrence is entering a competitive market where several celebrities have already established their own haircare brands. Jennifer Aniston launched LolaVie, which offers products for various haircare needs, while Tracee Ellis Ross founded Pattern Beauty to cater to curly, coily, and tightly textured hair. Similarly, Priyanka Chopra Jonas co-founded Anomaly Haircare, a brand focused on making haircare more accessible to consumers.
For now, consumers can visit the brand’s official website to register for updates ahead of its October 27 debut. The upcoming launch will reveal how Lawrence’s new venture aims to distinguish itself in the haircare market.
Originally reported on ComingSoon.
