Zendaya takes her latest On campaign into wild territory with a real snake. The Dune 3 actor appears alongside stylist Law Roach in new promotional footage for the sportswear brand.
The campaign arrived with teasers and promotional images on September 30, 2026. The sportswear brand is expected to unveil the full campaign on October 1, to give viewers a closer look at Zendaya’s latest collaboration with the athletic label. The preview has already revealed the campaign’s main visual surprise.
In the preview, Zendaya and Roach chat while planning the concept. Zendaya is heard asking, “You know what I also think we should have?” She then adds, “Snake.” The idea quickly becomes part of the shoot, with Zendaya later posing alongside Roach while a real snake rests around her neck. She wears On sportswear throughout the campaign imagery.
The Brand New Day star has represented the Swiss sportswear company since 2024, when the brand announced her as a global ambassador. Her partnership has included footwear and fashion projects that connect athletic designs with her personal style. The snake also adds another unexpected detail to Zendaya’s growing work with On.
Zendaya takes her latest campaign in a wild new direction
Zendaya’s snake moment recalls her long association with Bulgari’s Serpenti campaigns. She has fronted several high-profile Bulgari projects featuring the house’s famous snake motif, including campaigns built around its Serpenti jewelry and watches.
However, the latest On campaign uses an actual snake rather than a jewelry interpretation. Bulgari’s Serpenti has been part of the Italian luxury house’s identity since the late 1940s and remains one of its signature designs. Zendaya became a global Bulgari ambassador in 2020 and has appeared in multiple campaigns for the brand since then.
The On project also continues The Odyssey star and Roach’s long-running creative partnership. Roach has styled Zendaya for years, including major red-carpet appearances and fashion campaigns.
Originally reported on ComingSoon.
